The Race to the Bottom. Are your Membership Affinity Programs Really Worth It

By Diane J. Brisebois, CAE

In an age where the internet, social media sites and credit cards with loyalty discount programs provide easy access to information, communities of interest and/or group benefits or savings, associations need to take a hard look at the value of their member affinity programs.


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And Now, A Word About our Sponsors

Now perhaps more than ever, it's imperative that you create value for your sponsors. This 10-point plan will help you develop a sound approach to doing just that. Read More..

Ten Rules for Building Revenues With Suppliers

There aren’t any magic bullets for associations looking to grow revenue in an economy as crummy as the one we’re all facing now. For most associations, sales are down across the board, including the advertising, exhibit and sponsor income you count on from the suppliers who sell to your association’s members. Read More..

Securing Corporate Sponsorships

Associations can reduce their reliance on membership dues by bundling a number of benefits into an annualized corporate sponsorship package. Such programs offer participants year-long visibility and exposure to your organization's decision makers. When the package is branded as a relationship tool, companies providing services to your industry will frequently view it as an inside track to your members...their potential clients. Read More..