Programs & Services

Association Events: You Will Be Thrown a Curve Ball

By Sandi Humphrey
Build an event schedule that ensures you have the I’s dotted and the T’s crossed well before the event takes place.   Read More..

Get the Most Out of Your Speaker Investment

By Patricia Fripp

Many speakers will conduct multiple presentations for the same fee and discount several days in the same location.

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Forging a Path to Sustainability – a How-to Guide for Associations: Part 4

By Coro Strandberg

Part 4 – Critical success factors and challenges

Welcome to the final installment of this how-to series that offers a practical 10-step Roadmap to Association Sustainability.

Part[Coro1]  1 explored the business case for member CSR/sustainability programs. Part[Coro2]  2 explored member benefits and introduced the first three foundational steps to a member CSR/sustainability program. Part[Coro3]  3 summarized the final seven steps in an association sustainability program. This final article focuses on barriers to success and how to overcome them. It also outlines critical success factors as described by a group of sustainability representatives from eight industry and professional associations across Canada.

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Carving a path to sustainability – A How-to Guide for Associations: Part 3

By Coro Strandberg

Part 3 – Next steps to a member CSR/sustainability program

As we begin Part 3 of this series on the steps associations can take toward advancing sustainability, here’s a daunting picture of why the conversation is necessary. Today our global society faces a burgeoning population, demographic changes, a growing social divide, increased globalization, fast-paced technological innovation, climate change, natural resource depletion and ecosystem decline. One reaction is to stick your head in the sand. But whether we ignore these changes or not, they will affect us personally and professionally – and they will have a profound effect on how business is done in Canada and around the world.

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Forging a Path to Sustainability – a How-to Guide for Associations: Part 2

By Coro Strandberg

Part 2 – Member benefits and first steps to a member CSR/sustainability program

According to this Harvard Business Review article, sustainability is no passing fad. In fact, the authors see it as an emerging business mega-trend – a global force on par with the industrial and information revolutions, both of which caused fundamental shifts in how businesses operate and compete. 

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Forging a Path to Sustainability – a How-to Guide for Associations: Part 1

By Coro Strangberg
So what is sustainability and corporate social responsibility (CSR)? I define it as the integration of social and environmental factors into organizational governance, strategy, operations and daily decisions informed by consideration of stakeholder impacts, concerns and priorities. Read More..

Achieving Growth through Surveys

By Keith Christopher
The challenge all organizations face is how to communicate effectively with their members. This task is made more difficult now than ever because so many sources compete for their attention. If you are, however, able to communicate effectively with your members, it engenders trust and commitment. Research demonstrates that members who trust and are committed to an association become its most effective advocates. And member advocates are one of the most effective, if not the most effective, ways to spur significant growth. Read More..

some of the key trends and issues that are challenging association events.


Student #1

We have a number of seminars, regional meetings, and one convention each year. Our policy is simple: it is limited to members only. When we have non-members interested in our events, we consider them strong candidates for membership anyway. So we've certainly foregone revenue, and participation numbers, for many of our events. However, it also builds a much better camaraderie and sense of ownership among the attendees in the room, all of whom are members.

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Your Conference is a Strategic Asset – Manage it Accordingly

By Meredith Low

Conferences are under more pressure than ever. Technology is changing the relationship between physical proximity and activities like learning, networking, and collaborating. Delegates find it increasingly difficult to secure funding and time to attend. Industry sponsors are questioning their return on investment, seeking to quantify and justify their marketing decisions. Conferences can be complex to manage, and costs difficult to contain.

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New CAE® Graduates Applying Competencies to Build High Performance Organizations

By Lori Prospero, CAE
I felt both humbled and proud to be delivering the valedictory address for the 2011 graduating class of Certified Association Executives. Through participation in the CAE Program®, I gained valuable insight and participated in many thought-provoking discussions with my fellow graduates. With that in mind, I reached out recently to this group of bright-minded association executives and conducted an informal best practices study. I am pleased to share the results of our collective best practices for successful completion of the CAE Program®. Read More..