CAE® STUDENTS DISCUSS...................

In what ways has member research shaped the mix of services that your association provides to its members? Read More..

Membership Retention Principles

According to conventional wisdom, retention begins when it's time to ask members to renew their memberships. Actually, retention more closely relates to member acquisition. And retention begins with the organization's first contact with members...before they even join.  Read More..

Engaging the Unengaged Generation

By Sarah Sladek

The boomer generation has been in power for so long it’s difficult to imagine associations, government, non-profits and just about every industry out there being influenced by younger generations.

Even though association executives have long known there would be a shift in membership demographics, research indicates that most associations aren’t prepared and are failing miserably at engaging younger generations.

Why has progress been so difficult? I suspect that association leaders don’t fully understand the needs of younger generations or the potential of this emerging membership market.

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CAE® STUDENTS DISCUSS.................Member relationship programs

To what extent does your association follow a formal member communication/relationship building plan? How do you evaluate effectiveness in this area and what needs to be improved?

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Engaging Members in an Era of Profound Change. A Look at Some Best Practices

By Audrey Price, CAE

Members once viewed associations as the go-to point for information and current practices – today we compete with pages and pages of information available via the internet.   Members once flocked to annual meetings and conferences to network and participate in education workshops that are now delivered in chat rooms, blogs and via webinars.

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The Race to the Bottom. Are your Membership Affinity Programs Really Worth It

By Diane J. Brisebois, CAE

In an age where the internet, social media sites and credit cards with loyalty discount programs provide easy access to information, communities of interest and/or group benefits or savings, associations need to take a hard look at the value of their member affinity programs.


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Members Trust Depends on Proper Risk Management

By Claudiu Popa and Julie King
Having a good understanding of accountability often requires a grasp of what it means to have custody of assets and information. Imagine this scary, yet very possible scenario. A volunteer-run association has a member helping out with the transition to a new member database. The current membership list, along with sensitive financial data, is stored in a complex spreadsheet. To help move the project along the volunteer emails that spreadsheet – without being asked – to the developer rather than using the company’s secure drop box Read More..

Forging a Path to Sustainability – a How-to Guide for Associations: Part 4

By Coro Strandberg

Part 4 – Critical success factors and challenges

Welcome to the final installment of this how-to series that offers a practical 10-step Roadmap to Association Sustainability.

Part[Coro1]  1 explored the business case for member CSR/sustainability programs. Part[Coro2]  2 explored member benefits and introduced the first three foundational steps to a member CSR/sustainability program. Part[Coro3]  3 summarized the final seven steps in an association sustainability program. This final article focuses on barriers to success and how to overcome them. It also outlines critical success factors as described by a group of sustainability representatives from eight industry and professional associations across Canada.

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Carving a path to sustainability – A How-to Guide for Associations: Part 3

By Coro Strandberg

Part 3 – Next steps to a member CSR/sustainability program

As we begin Part 3 of this series on the steps associations can take toward advancing sustainability, here’s a daunting picture of why the conversation is necessary. Today our global society faces a burgeoning population, demographic changes, a growing social divide, increased globalization, fast-paced technological innovation, climate change, natural resource depletion and ecosystem decline. One reaction is to stick your head in the sand. But whether we ignore these changes or not, they will affect us personally and professionally – and they will have a profound effect on how business is done in Canada and around the world.

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Forging a Path to Sustainability – a How-to Guide for Associations: Part 2

By Coro Strandberg

Part 2 – Member benefits and first steps to a member CSR/sustainability program

According to this Harvard Business Review article, sustainability is no passing fad. In fact, the authors see it as an emerging business mega-trend – a global force on par with the industrial and information revolutions, both of which caused fundamental shifts in how businesses operate and compete. 

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