Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
By Jeremy Miller
Jeremy Miller, a CSAE Workshop facilitator and Conference speaker has released this intriguing publication for all associations that want to grow a remarkable and “sticky” brand that will resonate with members.
Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any not-for-profit willing to challenge industry norms and find innovative ways to serve its members can develop a recognized and respected brand presence.
In this publication, you’ll see how a sticky brand can:
- Attract more members and customers
- Help you sell more, faster
- Inspire staff and board engagement
- Become immune to the competition
- Drive revenue growth
Sticky Branding is an association’s branding playbook, providing ideas, stories and exercises to make your organization stand out, attract members, and grow into a reputable brand.