In Any Event: A Guide for Designing Successful Association Events
By Jonathan N. Strauss
Conferences, trade-shows and signature events are the cornerstone of many successful associations. Building and maintaining these events can be crucial to your association’s long-term viability.
By applying a story-driven approach to the design of your association’s events, you can achieve new levels of success and better serve your members.
In this book, event planning strategist and expert, Jonathan N. Strauss, will inspire you to think about your association’s events differently. This publication guides you through the necessary steps to cost-effectively develop, produce and execute unique events that will leave delegates with messages and impressions that will resonate long after your event is done.