The ROI of Membership: Today's Missing Link for Explosive Growth
By Ed Rigsbee, CAE
Recruit more members quicker while boosting retention rates. This is a comprehensive "how to" guide for the new era of member recruitment. This new model is an earthquake paradigm shift for demonstrating member ROI.
You will discover how easy it is to:
- Effectively recruit and retain with member-only benefits.
- Prove and communicate member ROI in real-dollar numbers.
- Tum members intro recruitment evangelists.
- Write sales copy explaining "what's in it for the member."
- Increase your organization's total value proposition.
- Sell the idea that membership is everybody's business.
Ed Rigsbee is an association executive and a consultant. He helps membership organizations everywhere to achieve explosive growth through proving the ROI of membership. He is the author of six books and over 2,000 articles. He travels internationally as a keynote speaker and consultant sharing his expertise in alliance development and member recruitment. He is the founder and CEO of a non-profit charity and one of the very few that holds the CSP (Certified Speaking Professional) and the CAE (Certified Association Executive).