Book Catalogue

The Business of Certification: A Comprehensive Guide to Developing a Successful Program

By Lenora G. Knapp, Ph.D. Joan E. Knapp, Ph.D.




Certification programs can be major revenue-generating and highly prestigious vehicles for associations. Too much is at stake for any organization to rely on an "if we build it, they will come" philosophy. Taking a business approach to developing and managing your certification program will put you on the fast track to success.

This in-depth resource by experienced certification experts covers key topics such as marketing your certification program and strategic planning. Also, it features chapters on global certification and transitioning to computer-based testing. Includes a supplementary toolkit of 21 easy-to-use worksheets that you can use right away to apply the authors' concepts to your unique needs.

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