Book Catalogue

Online and On Mission: Practical Web Strategy for Breakthrough Results

By C. David Gammel, CAE

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Description

Mission. Web strategy. Breakthrough results. The three are inseparable.

C. David Gammel, CAE, web strategist, frequent speaker, and consultant, works by the mantra that an association or nonprofit organization has not achieved a breakthrough result unless that result effectively supports the organization's mission. Online and On Mission is your guide to creating such results for your organization.  In this publication, you will find practical insight into revenue, market need, and marketing strategies ideal for staff specialists, senior staff and CEOs alike.

Content

  • Why website strategy formulation should drive a redesign project rather than the reverse?
  • How to prioritize among the competing demands of your site?
  • What a clear and proven strategy formulation and implementation process looks like?
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