Book Catalogue

199 Ideas: Powerful Marketing Tactics That Sell

By Sheri Jacobs, CAE

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Description

Marketing has changed. Members and customers are far more discriminating and are far less loyal. They are bombarded with messages from the moment they wake up and check their e-mail to the moment they turn off the TV and go to sleep.

If you are looking for powerful new ideas and market-tested tactics to break through the static, attract and retain members, meeting registrants, sponsors, or customers, this book is for you.

Content

In this book, you'll learn…

  • How to determine your competitive advantage or unique selling point.
  • How to write a subject line that will improve the chance that your email will be opened.
  • How to use emotion and logic to sell the intangible.
  • How to price your programs, products and services to increase sales.
  • How to build a fan base using both online and offline tools.
  • How to address objections and turn them into advantages.
  • How to select the best mix of marketing tactics that will most effectively sell membership, meetings, and more.
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199 Ideas: Powerful Marketing Tactics That Sell
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