Put Your Data to Work
By Wes Trochlil
At the heart of a data-driven organizational strategy is dependable data. And data will only be dependable if it resides in a reliable database—one that is well-managed and understood by not only the IT staff and the membership department but by everyone who uses it. In Put Your Data to Work, membership database wiz Wes Trochlil gives us a user-friendly guide to better databases.
It doesn't matter whether you're the CEO providing the vision of what will be important to your community in the future, and therefore what data should be captured, the chief technology officer with overall responsibility of your information management systems, or the marketing or membership director, both of whom would undoubtedly benefit by knowing as much about your members as possible, implementing the sound tips in Put Your Data to Work will help your organization operate more efficiently.
Among the practical advice found in his 52 tips and techniques:
- Banish data redundancy—and its ugly aftermath.
- Seek and destroy shadow databases.
- Test early. Test often.
- Pursue success, not perfection.
- Open the database—once and for all.
- Query your database. Use the answers to refine strategy.
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