Creating Value for Members: A Strategic Guide for Associations
By Donald Belfall
This book focuses on value creation and value management in membership-based organizations. Value consciousness is entrenched in the consumer society, and associations are not exempt from this trend.
This book will assist association boards and staff in understanding the positive impact that proactive member value management can have on the association's performance, and how the process itself can serve as an ongoing catalyst to focus staff and board members' attention.
This book is a must-read for association CEOs, staff, and volunteers, as well as advisors and suppliers to associations
- An Introduction to Value
- The Value Created by Professional Associations and Industry Associations
- Research and Information Dissemination
- Member Communications