Association Insights


Preparing a Volunteer for the Role of Chairman

Apr 25 2017

Preparing a volunteer for the role of chairing a board or committee is an important step that can influence the long-term success and stability of any non-profit organization.
To understand the nuances of this delicate process, we spoke to Dave Bennett, a professional registered parliamentarian with over 15 years in senior management with non-profit associations and over 25 years in executive management. His advice? Don’t overlook the proven benefits of coaching.

Win Attendees’ Hearts with Food!

Apr 11 2017

The rise in foodies is impacting how planners are designing upcoming events.
Attendees are looking for more than standard buff et food. Québec City, a leading reference in meetings and conventions that ranks among the 20 World’s Best Food Cities according to the readers of Condé Nast Traveler, has compiled a list of some tasteworthy ideas that are sure to delight even the most sophisticated palates.

Grow Your Members by Changing Your Workplace Culture

Apr 11 2017

Still counting on old tricks to attract new members? Don't be surprised if they don't come knocking. Today's workplace professionals are becoming more connected, fast-paced, and tech-savvy than ever before, and reaching them means investing in the innovations, skills, and talent that will help your association keep pace.

Destination matters when selecting an event venue

Apr 11 2017

You can book the largest venue with the most impressive specs, but if its location is lacking, your event may not draw the attendance it deserves. “As a venue, we can offer a fantastic facility that supports large conventions and events with great service and exceptional food and beverage, but at the end of the day it's the destination that brings everything to life,” says Jeff Dixon, Vice President of Sales at Scotiabank Convention Centre and Niagara Falls Business Events.

Food and Beverage: The Secret Ingredients to a Stand-Out Event

Of the many ingredients that create a memorable event, few are as influential as a venue's food and beverage services. 
“Whether it's an awards dinner, a meal for an important meeting, or a lunch between sessions, the food we serve during events is often what brings people together, and it's usually one of the things guests talk about most when they return home,” agrees Carrie Paolone, Director of Events with Niagara Fall's Scotiabank Convention Centre (SCCN).

Finding New Customers with Social Media

Mar 14 2017

Social media offers a virtual world of promotional opportunities, and among those is the ability to reach potential customers on their own digital turf. Yet with almost 3 billion people tweeting 500 million messages and watching 3 billion YouTube videos a day, actually finding the people with the highest potential of buying from your association can be overwhelming and costly. Here's where knowing your target audience and understanding the tricks of the online trade can help build a strong social media strategy.