Association Insights

Term: marketing
2 post(s) found

Go Ahead, Make a Mistake

Oct 23 2017

Communicating with members can be intimidating in the digital age. What if your email has a typo? What if your e-newsletter has a broken link? What if that new (and expensive) website simply doesn't click with your audience? The short answer: Relax. “A lot of associations spend too much time over-thinking their digital marketing strategies that they end up missing opportunities,” says Suzanne Carawan, Chief Marketing Officer with HighRoad Solution. “The truth is that consumers are far more forgiving in the digital space, so associations can worry less and take more risks.”