Association Insights

 
     
Term: tourism
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Q&A: New Partnership Redefines Business Events in Niagara Falls

A new partnership between Niagara Falls Tourism and the Scotiabank Convention Centre is redefining the relationship between meeting planners, venues, and destination partners. Introduced in early 2017, this collaboration sees the Scotiabank Convention Centre taking the lead on the tourist organization’s former MC&IT program – a move aiming to generate more support for planners, while also attracting event-related business for venues, hotels, restaurants, and attractions throughout the iconic destination.