Association Insights


Fire up Your Event with a Festival

Mar 14 2017

Content provided by Québec City Business Destination

Organizing a meeting or conference and at a loss for creative new ideas for after-hours or free-time activities? Looking to go beyond a destination’s standard tourism venues and provide a one-of-a-kind experience?

Have you considered the potential of adding a festival to your program mix? Festivals can be great ways for event attendees to immerse themselves in a host city’s culture and get up close and personal with the locals. What’s more, with oftentimes jam-packed schedules and hectic travel arrangements, a festival is a great added value for participants to add a touch of “vacay and play” to an otherwise back-to-back convention. Bleisure at its best! While scouting out a location for your next business meeting or convention, it pays to research a good time in advance so that you can identify host cities that have interesting festivals taking place on the dates you’ll be there. Here are some top ideas to help in your research for local festivals for your next event.

Music to their ears

Even if delegates do not always have the same musical tastes, festivals that get them humming to new beats are formidable ways to get them involved in a destination’s local vibe. For example, Québec City’s renowned Festival d’été de Québec packs a major musical punch with over 300 shows with some of the top names in the industry. This year, the festival is attracting big names like Muse, Pink, Kendrick Lamar, Melissa Etheridge and The Strumbellas.

Cultural escapes

It stands to reason that a host city’s rich cultural heritage is a big attraction for tourists. Getting good insight into the history of a location—and the festivals that pay tribute to it—can help you to organize an activity to transport participants back in time. Planning an event in Québec City? Les Fêtes de la Nouvelle-France, during which citizens adorn themselves in costumes from a by-gone era, gives travelers a true taste of Québec in the 17th and 18th century. Meet the original inhabitants of Québec City with the Wendake International Pow Wow, which pays homage to the traditions of the local First Nations community.

Seasonal and gastronomical extravaganzas

Win them over with their love of food and drink! From festivals that celebrate the unique harvests, terroir products and agri-food production of a region to gourmet festivals that give attendees an insider taste into specific fare, food festivals are always a hit. Québec City holds a variety of them every year—from the BBQ Fest to the Festibière de Québec, a commemoration of local microbreweries, to the Dîner en Blanc, where people wear only white and dine in a coveted and magical setting, to fall fruit picking celebrations to the German Christmas Market. And one must not forget the world’s largest winter carnival, the Québec Winter Carnival. It’s a dazzling experience you don’t want to miss.

Choose your hotel wisely

Give your attendees the real pulse of the city by choosing a hotel that is close to the action. This will limit transportation time to and from the event but also keep your attendees in the festival state of mind. There is not better way to keep them happy and wanting more. For example, Hilton Québec is at the heart of the festival and event scene. Located within walking distance of all the city’s main tourist attractions, historic district and connected to the Québec City Convention Centre, Hilton Québec is the city’s premier host hotel for all major events.

Visit Québec City Business Destination’s blog to read more interesting topics on our industry.