Association Insights


The Benefits of a Versatile Venue

Nov 07 2016

By: Matt Bradford

Your event is about more than just meetings, so your venue should be too. After all, some of the best memories are made outside conference hours; and when it comes to transforming a typical conference into something special, few venues deliver like Centre Mont-Royal (CMR).

“We're not a traditional conference facility,” says Luis Ribeiro, Director of Sales and Marketing for CMR. “We’re a diverse venue with the ability to accommodate a meeting’s overall needs and transform that same space into an entertainment wonderland afterward. We're the complete package.”

That package includes a full-service conference and special event facility, complete with 17 meeting spaces which can host events for groups of 10 to 800 guests. It also includes cutting-edge audio and visual equipment, ergonomic furnishings, an abundance of natural light, and award-winning air quality, just to name of few of the amenities that are standard fare at CMR.

Yet more than this, this International Association of Conference Centers (IACC) accredited venue has gone to great lengths to make its facility an all-in-one event destination; one that caters to both professional conference sessions, pre- and post-conference entertainment, tradeshows, and networking events.

It does this by offering 50,000 sq. ft. of adaptable function spaces. Those spaces consist of CMR's crown jewel, the Symposia Theatre, a state-of-the-art 730 tiered seat auditorium which has hosted to countless concerts, shows, product launches, corporate meetings, and top-tier international conferences. Planners can also make use of the venue's elegant outdoor terrace, a diverse selection of meeting rooms, and the Salon Mont-Royal, a multi-functional space that is ideal for anything a planner can envision.

“It’s all about perception and how people perceive the spaces we have inside,” says Ribeiro. “Due to the diversity of our spaces and the dedicated professionalism of our team, CMR can easily translate a client’s needs into a dynamic and successful event whether it be an annual general meeting or a black-tie gala.”

Flexibility is certainly Centre Mont-Royal's forte. This is also reflected by its world-class kitchen, in which Executive Chef Yves Malenfant and his brigade work with planners to create a menu to match any tastes. In fact, their culinary talents have earned high reputation local foodies, spurring the launch of three new Montreal restaurants inspired by CMR's catering service.

“We realized from the onset that the quality of food can make or break an event. It can be the most engaging program and great entertainment, but if the food is sub-par, you can bet that's what they'll be talking about after everything is all said and done,” offers Ribeiro.

Adaptable, accommodating, and ready to handle any crowd. CMR understands the value of providing a venue that can transform effortlessly between daytime meetings and nighttime entertainment without missing a beat. 

“We are not just a conference center, but rather a multi-talented venue that can accommodate a wide variety of event needs,” adds Ribeiro.

Luis Ribeiro is the Director of Sales & Marketing with Montreal's Centre Mont-Royal. For more, visit