Behind the scenes of any event is a team that makes it happen. Yet aside from venue hosts and frontline staff, there's often a large portion of that team that goes unnoticed. “There are so many moving parts and pieces,” says Carrie Paolone, Director of Events with Scotiabank Convention Centre. “Once an event gets booked and the event file is passed from the sales team to the events team, that's actually when the real process begins.”
There's more to a destination than words and pictures on a page. That's why it's so common for event planners to embark on familiarization tours (aka FAMs) for an up-close and personal look at all the need-to-see sites and sights.
Conventional wisdom says that as a story begins, so too must it end. But what if your story isn't done being told? From an outsider's perspective, it's typical to view Niagara Falls solely as a world-famous travel destination visited by millions every year. If you’re a local, however, you know tourism is simply one chapter in a much larger story.
Social media offers a virtual world of promotional opportunities, and among those is the ability to reach potential customers on their own digital turf. Yet with almost 3 billion people tweeting 500 million messages and watching 3 billion YouTube videos a day, actually finding the people with the highest potential of buying from your association can be overwhelming and costly. Here's where knowing your target audience and understanding the tricks of the online trade can help build a strong social media strategy.
It’s one thing to say that doing business with your venue is easy, but it's another thing entirely to back it up. For Scotiabank Convention Centre (SCCN) in Niagara Falls, Ontario, being “easy to work with” extends far beyond planning assistance and dedicated staff. According to President and General Manager Noel Buckley, it’s a philosophy that's embedded throughout every corner of the company, a mantra shared across different departments, and a guiding principle that unifies their team: “We’ve identified this as one of our key organizational pillars, knowing fully well that we have the right people and practices to make it happen.”
As an event planner, we’ve all been there. We’re organizing a convention, tradeshow or corporate event. And we’re asked one of the most catch-22’s of them all: what’s the theme?
We here you. From 80s parties to The Great Gatsby ambiances to James Bond missions, themed events are touch and go. Go overboard and attendees can view your event as the ultimate in kitsch. Tone it down to subterranean levels—and event goers will feel underwhelmed at best.
Communicating with members can be intimidating in the digital age. What if your email has a typo? What if your e-newsletter has a broken link? What if that new (and expensive) website simply doesn't click with your audience? The short answer: Relax. “A lot of associations spend too much time over-thinking their digital marketing strategies that they end up missing opportunities,” says Suzanne Carawan, Chief Marketing Officer with HighRoad Solution. “The truth is that consumers are far more forgiving in the digital space, so associations can worry less and take more risks.”