CAE Webinar: Crisis Management


Crisis Management

This webinar is available to everyone

Tuesday, March 6 @ 1: 00 pm – 2:30 pm EDT

Unanswered bad news – whether true or false – can have a devastating impact on your brand. And by the time a crisis hits, it’s too late to learn how to deal with it. This webinar explores a variety of steps you need to take before the crisis so that you’re prepared to respond in a timely and appropriate fashion. You’ll also learn ways to gain control of the narrative during a crisis so that you may minimize the damage to your brand and reputation. Don’t get caught unprepared!


Participants will:

  • Discover how to establish a crisis communications plan
  • Explore what everyone needs to be doing in those first few critical hours of a crisis
  • Consider what reporters are looking for and how to use that to your advantage
  • Discuss how to effectively navigate media interviews
  • Examine how social media has changed crisis communications and what that means for your organization. 

Competency Explored:

Develop and maintain brand and reputation

Warren Weeks sold his first newspaper to his grandmother at the age of five, worked as Wayne Gretzky’s PR handler for a day in 1998 and, in 2010, got 72,000 people to join a social media campaign to get former NHL coach Pat Burns into the Hockey Hall of Fame. Over the past two decades, he’s helped hundreds of companies improve the quality of their media relations and social media initiatives – organizations like RBC, Manulife, KPMG, McDonald’s, SickKids, the Canadian Cancer Society, Shopify and more.
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