CAE 200 - Association Membership Services - Spring 2018

CAE® Course Fees

CSAE Members
$799 (+GST/HST) The rate for current CSAE members.
Non Members
$899 (+GST/HST)
Join now! And receive the member rate.
CAE® New Student Kit
$250 (+GST/HST)
If this is your first course in the program select 'CAE® New Student Kit - Book Bundle' when registering. Please note that the Book Bundle is digital and will be available via the course site.

Register Online!

 Select "Single Registration" above or send the CAE® Program Registration Form

 by email or fax.

Course Description

CAE 200, the second course in the Certified Association Executive (CAE®) Program, examines the need and rationale for the development, implementation, and discontinuation of products and services. This course introduces the concepts of quality, pricing structures, product evaluations and member satisfaction. As a key component of this course, students will learn how to manage the marketing of products and services through the development of a marketing and implementation plan. Discussions will include integrating strategy and standards to improve member services.


  • Understanding Members
  • Member Communications & Relationship Building
  • Membership Recruitment & Retention
  • Member Products & Services     
  • Quality & Pricing of Programs & Services
  • Marketing Products & Services
  • Strategy, Standards & Satisfaction
  • Knowledge Management

Learning Objectives

  • Students will develop a knowledge management program
  • Students will demonstrate understanding of member services through the development and execution of a membership recruitment plan
  • Students will explore methods to leverage limited resources to meet member research needs. 

Duration & Delivery

Method CAE 200 is delivered fully online over a 12 week period. Weekly time commitment varies, but it is recommended students schedule between 10-15 hours for course work.


There are no prerequisites to enroll in CAE 200. Suggested experience includes: employment and volunteer positions in the non-profit sector and/or management experience in any field.


For more information, please contact:

CAE Department 
416.363.3555 x 242
1.800.461.3608 x 242

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