CAE 400 – Association Operations II (Products & Services) - Winter 2015

CAE® Course Fees

CSAE Members
 $699 (+GST/HST) The rate for current CSAE members.
Non Members
 $799 (+GST/HST)
Join now! And receive the member rate.
CAE® New Student Kit
 $150 (+GST/HST)
If this is your first course in the program select 'CAE® New Student Kit - Book Bundle' when registering

Register Online! Select "Single Registration" above or send the CAE® Program Registration Form by email or fax.

Course Description

CAE 400, the fourth course in the Certified Association Executive (CAE®) Program, provides association managers with key insights into the products and services typically found in associations. Products and services play a key role in strategic planning and as such, association managers need to have an awareness of current trends and issues and best practices. 


  • Publications & Information
  • Events
  • Education
  • Advocacy
  • Fundraising
  • Credentialing
  • Other Services (Standards, Affinity Programs, etc.)
  • Strategic Alliances & Partnership
  • Program & Project Management

Learning Objectives 

  • Students will develop an understanding of how to plan, develop and manage publications
  • Students will identify various fundraising methodology and determine appropriate activities on a case by case basis
  • Students will learn how to evaluate initiatives for quality, relevance and timeliness as well as identify opportunities for improvement

Duration & Delivery Method

CAE 400 is delivered fully online over a 12 week period. Weekly time commitment varies, but it is recommended students schedule between 10-15 hours for course work.


There are no prerequisites to enroll in CAE 400. Suggested experience includes: employment and volunteer positions in the non-profit sector and/or management experience in any field.

For more information, please contact:

CAE Department 
416.363.3555 x 242
1.800.461.3608 x 242

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