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7 Reasons Your Association's Brand Message may be an Epic Failure

7 Reasons Your Association's Brand Message may be an Epic Failure

John Kent delivers another valuable article on brand messaging for associations. Why do they fail and what can be done about it?
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Why You Should Convince Your Association’s CEO to Join Social Media

Why You Should Convince Your Association’s CEO to Join Social Media

As associations evolve and attempt to attract younger membership, the results of a recent survey should assist in convincing your CEO to join social media channels and engage your membership.
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6 Reasons to Focus on Association Branding and Marketing

6 Reasons to Focus on Association Branding and Marketing

John Kent provides valuable advice regarding the importance of association branding and marketing
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