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Using Audience Intelligence to Drive Your Association's Social Media Strategy

Using Audience Intelligence to Drive Your Association's Social Media Strategy

How what you learn about your association's audience can be used to enhance your social media strategy, including your exposure, audience awareness and engagement, and more.
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4 Reasons to Kickstart Your Association’s Social Media Presence

4 Reasons to Kickstart Your Association’s Social Media Presence

Let's look at how to increase association membership, member-derived value, networking opportunities, traffic building, and more by effectively employing social media channels.
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23 Reasons to Skip Social Media

23 Reasons to Skip Social Media

Guest Contributor Randall Craig offers advice for those of you who may discover that social media may not be right for you after all.
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Cheat Sheet for Stellar Social Media Posts

Cheat Sheet for Stellar Social Media Posts

An infographic regarding ideal preparation and presentation practices for a variety of social media channels, including Facebook, Youtube, and more!
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New Report on How Non-Profits Communicate

New Report on How Non-Profits Communicate

Notes and commentary on the 2016 Nonprofit Communications Trends Report and how and why its findings are almost certainly relevant to your association.
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Your Timelines, They are a-Changin’

Your Timelines, They are a-Changin’

Lets look at how changes to Twitter and Instagram are going to affect your association's ability to effectively use these social media platforms.
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Association Member Outreach: Moving Beyond the Bilingual

Association Member Outreach: Moving Beyond the Bilingual

Guest Contributor Randall Craig discusses the value of making your association website functional beyond Canada's two official languages and suggests the means to do so.
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