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Don’t Forget About Traditional Media to Help Tell Your Story

Don’t Forget About Traditional Media to Help Tell Your Story

Grant Ainsley, Media Trainer, Speaker, and CSAE author, offers advice on how associations can still make use of traditional media in a digital world
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Know Your Audience: 7 Marketing Elements for Association Branding Success

Know Your Audience: 7 Marketing Elements for Association Branding Success

John Kent returns for his third installment on association branding. This time he discusses 7 marketing elements you need to be aware of for success
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139 Interesting Facts about Instagram

139 Interesting Facts about Instagram

If you’d like to know a bit about the history of how the platform came to be, this massive infographic is an excellent primer on all things Instagram.
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Five Bold Social Media Predictions for 2017

Five Bold Social Media Predictions for 2017

Is face-to-face communication on the decline? Are we destined for a world of virtual reality offerings that will change the entire face of the events industry? And what role do your employees and members play?
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Finding Your Perfect-Fit Sponsorship Opportunities

Finding Your Perfect-Fit Sponsorship Opportunities

Marion Grobb Finkelstein offers her advice on bringing the right sponsors to the correct type of audience at your events
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7 Reasons Your Association's Brand Message may be an Epic Failure

7 Reasons Your Association's Brand Message may be an Epic Failure

John Kent delivers another valuable article on brand messaging for associations. Why do they fail and what can be done about it?
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Evolution of an Online Certification Program

Evolution of an Online Certification Program

The Tea and Herbal Association of Canada evolved their TEA SOMMELIER® Certification program from an in-class local program serving approximately 10 students per session to a global online course that reached over 500 students last year.
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