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Promote Your Mission and Attract Members with LinkedIn

Promote Your Mission and Attract Members with LinkedIn

Josh Wardini explains how associations can make use of LinkedIn, a social platform primarily targeting the for-profit world
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Using Thought Leadership to Leverage Brand Champions and Grow Your Association

Using Thought Leadership to Leverage Brand Champions and Grow Your Association

Jill Knaggs talks about how associations need to use engagement to better retain members, customers, and other stakeholders
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Email Marketing Stats to Bolster Your Not-for-Profit

Email Marketing Stats to Bolster Your Not-for-Profit

Johan Boles offers advice to not-for-profits about how to make the most of email marketing
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It's All About the #AssnChat

It's All About the #AssnChat

Which hashtags does your organization use in its social media campaigns? Are you helping to overuse them or do you utilize good hashtags?
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Influencer Marketing: Hype or Here to Stay?

Influencer Marketing: Hype or Here to Stay?

Alison Jones of Algonquin College discusses how your organization can use digital word-of-mouth (i.e., social media) from influencers to better reach its audience.
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Tools to Consider for Your Association’s Digital Advertising

Tools to Consider for Your Association’s Digital Advertising

Andrew Schiestel gives a taste of how associations should be looking at digital advertising in preparation for CSAE National Conference 2017
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How to Track and Validate Website Sales Leads by Marketing Channel

How to Track and Validate Website Sales Leads by Marketing Channel

Matt Cannon of Straight North provides insight into how lead validation is important to associations and how to get the process started within your organization
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