Welcome to the CSAE Blog

Click here to return to the CSAE Blog main feed.

3 Tips for Performance Coaching

3 Tips for Performance Coaching

By Greg Witz

The business world is changing. Team members are not looking for bosses, but leaders. This holds particularly true for Millennials, who want to be coached in the workplace. With the right guidance, they will perform beyond expectations. The challenge is many leaders are not equipped with the tools to effectively coach their teams and team members for maximum performance. Here are three tips that will make your performance coaching sessions more effective.

1) Use Metrics Properly

Metrics are great tools to evaluate the performance of your team but, if not properly used, they become meaningless and lose their power. To start, identify metrics that are relevant to each team. Number of outbound calls made is a good metric for your sales team, but has little relevance for your IT team. 

Next step is to set the timeframe and target for each metric. This can include multiple stages, such as an annual target of revenue with smaller monthly or weekly targets to discuss at meetings. Quick side note here: we recommend using several metrics when evaluating the performance of your sales team. Revenues alone cannot give you the complete picture as your sales associate might be putting out above target number of calls and landing above number of meetings, but is not a strong closer. Using multiple metrics helps identify barriers and the subsequent strategies to overcome them. 

Once the metrics are defined, their relevance to your team needs to be known. This requires explaining the impact of falling short and holding every team member accountable in their efforts to achieve the target. The failure of many leaders is focusing on the group rather than drilling down to identify the individual's impact. Too often in these meetings we hear that “we are behind in sales” and then we move on without taking any action steps to correct. As leaders, we need to identify those who are struggling and excelling so we can then set individual targets and action plans for each. 

2) Empower and Support

Rewards and repercussions are the traditional way to motivate and add accountability. However, if we coach and lead based on metrics and create a collaborative environment where team members support each other, achieving targets becomes part of the culture. We all tend to focus on the past, but good leaders look to the future. Instead of searching for explanations for poor performance, discuss ways to improve moving forward. 

This is where using multiple, individualized metrics enhances your ability to coach and lead your team. Some leaders find they dread their "one-on-one" performance meetings and end up repeating what they covered in the team meeting. Using the metrics not only helps your team focus in on the areas of improvement, but makes being a leader easier as well! In these sessions, collaborate with your team member to identify solutions and empower them to try new approaches. Be prepared to support them if their idea doesn't work. Despite our best efforts, external factors may negatively impact the success of our team. With support from their leader, empowered teams find solutions when these external factors appear, but these are short-term solutions.  

3) Be Open to Ideas

Short-term solutions are exactly that. Ongoing negative external influences can significantly impact the confidence and satisfaction of your team. Good leaders do everything they can to minimize or eliminate these external factors. Great leaders turn to their team for solutions. Even the best leaders can be blinded by routine or procedure that may limit their abilities. 

Your team knows first-hand the challenges that result when things go awry and may have ideas on how to fix or improve systems and procedures. We need to be able to let go of our perceptions and attachment to what we have been doing and recognize when a new idea is valid. Being open to feedback and implementing positive changes not only rally your team around you but also builds team morale.

Greg Witz will be presenting at the Coaching for Performance Excellence seminar at the CSAE National Conference in Toronto. This annual event, running from October 26 to 28, is the quintessential forum for all association professionals who are serious about advancing their organizations and enhancing their skill sets. For more information, visit: http://www.csae.com/Education-Events/National-Conference/National-Conference-2016

Greg Witz is President and CEO of Witz Education, a training company committed to the ongoing development and training of today’s leaders, and author of Lead, Follow or Get Out of the Way: The Ultimate Guide to Leadership in the New World of Business. 

Witz brings the understanding that the business world has changed forever and is ever-evolving. A new generation is stepping in to take the reins; company cultures are shifting; sales and customer service demands are no longer the same. 

Because his message transcends all industries and all levels of team members from the top down, Greg has single-handedly impacted organizations’ cultures, raised staff retention, re-engaged team members and increased bottom line profitability. His rich understanding of organizational and human development coupled with his own corporate experience in sales, marketing, facilitation and executive coaching allow Greg to effectively and energetically design and deliver programs that have transformed the careers and lives of thousands of course attendees. 

Through courses, workshops, keynotes and coaching, Greg helps organizations, entrepreneurs, leaders, senior executives, and teams of all levels understand the trends affecting their performance and how to harness the power of this shift to emerge on top of the pack in a competitive global business environment. 

His teachings have most recently affected change with The White House(EOP), Olympic athletes, Tate and Lyle, Bank of Montreal, Sirius XM, Weyerhaeuser Company, Smith & Andersen Consulting Engineering, Ontario Teachers’ Pension Plan, Mosaic Sales Solutions, and York University – Schulich School of Business. 

To see Greg in action, please visit:

In training: https://youtu.be/2CfO5b8HgDY 
Keynote speaker: https://youtu.be/I7_bMKJwbxo 






Leadership, Coaching


Education, Guest Contributor



0 ( 0 reviews)


  • Excellent post!! I found here great tools to evaluate the performance of my team. Thanks for sharing.
    12/17/2016 4:13:54 AM Reply

Post a Comment

Subscribe to Blog

Whitelist csae@csae.com to ensure subscription notices arrive in your inbox.

Spot a typo? Email steven@csae.com.

Want to Contribute?

CSAE is looking for people from the Association Community who want to share their passion, interest, and advice with their peers via CSAE content channels.

This is an opportunity to help others and increase exposure for yourself and your association.

  • Uncategorized
  • CSAE Speaks
  • Education
  • Events
  • Membership
  • Op-Ed
  • Marketing
  • Publications
  • Guest Contributor
  • Web / Technology