Social media is one of the most influential inventions of the century. It changes the way we communicate, it improves the way we shop and discover new things, but it also alters the ways we learn and work.
Social commerce is the latest trend. The collaboration between social media and electronic commerce is fruitful for businesses and buyers. Buyers get vouchers and lower prices, and sellers promote their businesses on a wider scale, but that’s just the tip of the proverbial iceberg of collaboration between organizations (including associations) and social media platforms.
Today, we integrate social media platforms into our working lives, using its advantages to get better professional results.
Many e-commerce companies rely on social networks to attract customers. Associations can similarly benefit from being active on LinkedIn, the number one social network for professionals.
All organizations have to keep up with trends and attain better marketing strategies. Social networks are useful for promoting an association's message, keeping the mission alive by staying active in various groups and support members online.
LinkedIn is particularly well suited to serve organizations of any size and sector, as it can bring in fresh waves of members, prospects, and volunteers. There are currently about 500 million users, and many of them are perfect for your organization.
Utilize LinkedIn Smartly
To begin, establish your organization's LinkedIn profile.
New people learn about your vision through your organization's page, so stay true to your image and brand, and describe what you do and what your goals are.
While social networks like Facebook and Instagram are breezy and provide fun time and cat videos, LinkedIn has created the setting to discuss relevant events and occurrences, spread ideas, and offer helpful advice from peers. A well-formulated page can display an organization as a respectable, trustworthy entity.
LinkedIn enables the creation of Discussion Groups, where members and followers can exchange opinions, share updates and brainstorm about various subjects.
Ideally, all members and associates of an organization should be present on this social platform, to increase reach and enhance collaboration.
Determine Your Goals and Audience
Is your association looking for new members? Are you in need of young professionals with fresh ideas to inject new blood into your organization?
The right online presence can further strengthen your mission and attract more people from within your target audience. Always post relevant updates with the appropriate target audience in mind.
Many ambitious individuals are looking for work in the not-for-profit sector, and here's a chance to help them get started and benefit from their energy. This constitutes a new audience that, even if you do not find an appropriate employee, can create a connection that may one day result in a new member.
Make Your Organization Visible
Include keywords relevant to your organization in your profile description, so potential followers and employees can find you easier. Furthermore, include a link to your official website for more leads.
Post quality content to inform, engage, and increase the followers. Publish helpful articles with links that improve the knowledge, expertise, and lives of your members and volunteers.
Utilizing the possibilities a social media platform such as LinkedIn provides can work wonders for your organization, its reach, and future development. A social presence increases your audience and tells your story better than any pamphlet or advertisement ever could.
Josh Wardini, Editorial Contributor and Community Manager at www.16best.net. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.
CSAE has a busy Linkedin discussion group for our members and larger audience. Here, we notify members of new content, important matters, and open up discussions to stakeholders and other interested parties. Come join in.
We also like to connect with our members each year at our annual CSAE National Conference. This year we will be in Ottawa--and so too should you be. Come join in the discussion face-to-face, meet CSAE members, attend amazing education sessions, and take a walk around our Showcase floor.