If you’re not excited about Instagram, there’s a good chance you’re falling behind. The mobile-first, visual content platform has been taking marketers by storm, with just about every big brand out there jumping on the bandwagon. With a massive user base that grew from 500 million users in June last year to 600 million in December, it’s going stay relevant for a long time.
Borrowing from the best of its competitors, like Twitter’s hashtag system and a Stories feature a la Snapchat, the platform is used every day by 59 per cent of its users. The demographics skew young, urban and female, but with its second-largest age demographic in the 30 to 49 years old category, it’s not just for teens.
If you’d like to know a bit about the history of how the platform came to be, Deepak Nadiminiti of Website Builder has created a massive infographic that is an excellent primer on all things Instagram.
Here are some interesting takeaways from the graphic:
- It’s a money-maker: The $1.53 billion in projected global ad revenue for 2016 is not a bad trade-off for Facebook, who purchased the platform for $1 billion in April 2012.
- Brands are on board: Currently in use by 48.8 per cent of brands, that number is expected to climb to 70.7 per cent this year.
- Bullies are a problem: Females have it the hardest, with 25.5 per cent having been subject to cyberbullying, and 21.3 per cent claiming to have participated in the act. The platform is second only to Facebook in terms of this type of problem user behaviour.
- The adults are coming: As is often the case, the kids came first, but U.S. adult Instagram users have doubled since 2012. The most common salary demographic is in the $50,000 to $74,999 income bracket – something marketers have most certainly noticed.
Learn More About Driving Event Engagement via Social Media
Social media is either the greatest tool for meeting planners, or a colossal waste of time. Join Randall Craig as he walks you through a model for getting the most from digital to increase attendance, engage the audience, and create community beyond the event itself. (And still have time to do your day job.)